about

Asking the difficult questions through Design | Finding answers through sustainable strategies

mission

I help organisations and institutions meet and go beyond their ambitions of social and environmental impact. I work with people who think a sustainable future for all of us -and our planet- is worth investing in. Long term durable solutions, no short term fixes.

process + competencies

My process always starts and is centered around listening. It entails co-creation, life-centred approaches and design research, just to name a few methods.

My competencies range from service & strategy design, serious game design and designing workshops based on clients’ needs. However, participatory design is the methodology that unites my work under the same umbrella. I believe in context-driven approaches, where the designer’s role is to facilitate creativity, enable dialogue and synthesise outcomes, with focus on cross-disciplinary and diverse team collaboration.

career

As Strategy Design consultant, I combine tools from engineering, social science, management and design to shape the holistic mindset necessary for organisations and institutions who need to transform and shift culturally.

I currently work for various organisation in the public and private sector that want to pivot their strategies towards sustainability and develop a design mindset in order to do so.

In early 2020 I joined my partner Dick Rennings in founding tini studio, a creative agency focused on helping businesses integrate social and environmental principles in their business and operational model through design.

education

I have an Industrial Design BSc from Eindhoven University of Technology and a double master (MSc/MA) in Global Innovation Design at Royal College of Art and Imperial College of London. During my masters I studied and collaborated in different projects in Tokyo at Keio KMD and in New York at Pratt Institute.

I have experience with academic writing in the context of Design Innovation Management and give workshops on related topics (e.g. Creative Leadership, responsible design, etc.)